If you have PLR (private label right) articles, chances are you may never use them
and that’s too bad because, they were created with you and your pocket book in
The creator of the article or article packs you purchased spent some time
researching what others were searching for online and that means if you have
private label right articles on your hard drive, chances are very good that there are
thousands of searchers looking for the information that you have.
The only problem with PLR is that many other people have the same article or pack
as you do. In order to differentiate you from the others is to rewrite or re-format it.
Since I am not a professional videographer or an audio voice over artist, there are
plenty of ways to re-write any PLR article that will be original enough to not look
like duplicate content for the search engines, or copyscape.com, and even get them
published on ezine articles.com
Why Spinners are a bad idea
There are many that try to use spinner software to chance adjectives and verbs to
produce a unique article. The problem with spinners is that it doesn’t make them
unique all they do is change adjective to verbs and reword the article.
Sometimes these spinners will leave you to rewrite it anyway because they will not
make sense to human readers.
How my Rewriting service is different from others
I do not rewrite articles with spinner software or change words around to make it
look different. When I rewrite an article I re-research, re purpose for even better
response and then rewrite the article.
Below is a raw PLR article about freelance writing. This article is just as I got it from
the PLR vendor. Hundreds of other people have this same article and I am using it
as an example.
Can Article Marketing Help Your Business
Can article marketing help your business? The answer is yes
because not only are you able to post your articles for free
but you get to reach a specific audience that is interested
in your product or service.
Article marketing can help your business the minute you
submit these to different article directories. If these are
approved for posting, people will be able to visit your site
or may want to get in touch with you as they click the link
or look at the resource box.
The resource box is usually found at the bottom of the web
page. Here, writers can put their name, website and email.
If your article had a significant impact on the reader and
they would like to post your article in their websites, they
can do so which means more people will be able to see your
work without you having to do anything.
Articles that are posted in directories usually ask you for
keywords so this can easily be found when someone visits the
site. These keywords are also given to search engines so if
people type it in, your article will also appear and they
will be able to view it.
Another way of getting people to see your site is giving
this in the form of a report or e-book to potential
customers. With all the information there, that person will
surely want to know more and get in touch with you in the
People who are serious about article marketing have to
venues where the articles can be displayed. The first is
high traffic distribution sites while the second is
submitted to highly relevant niche publishers. The
difference between the two is that although the second will
not be read by many, it will be easy for those who run this
site to refer qualified visitors to the author.
It doesn’t matter if the article you are writing about is
for a small, medium or large business because there are ways
to promote it. For instance, if your article is for a small
restaurant, you should put in the title something related to
the location of the establishment. The same goes for the
medium and large scale business. The key here is to come up
with a catchy title that your audience can relate to.
Of course there are other ways of promoting your business
such as paying for pop up ads and meta-tags. But why would
you spend when you can get this for free? So, take advantage
of this free marketing tool and see what it can do as it has
done for others. You surely wouldn’t want to pass up on the
chance so write something about your business or get someone
to do it for you.
Is article marketing better than conventional print
The answer is yes because people will easily
find your article by typing in some keywords. Print
publication on the other hand is difficult because you will
have to browse through how many back issues of newspapers
and magazines just to find it.
Also, conventional publication is only relevant to the time
it was written. The online form will be there for many years
ahead as this information is stored somewhere in the cyber
space. Just make sure this is updated if something new comes
along so you are sure that article marketing is able to help
Here is the Re-written article
Now here is the same article rewritten and re purposed. Not only did I rewrite the
article and add my own article marketing flair and voice to it, but published it to
At the end of the this example, you will see this rewritten and repurposed article on
Ready, here it is…
3 Basic Laws of Article Marketing
Article marketing on the Internet is one of the easiest and least
expensive marketing ploys to get your business in front of new
prospects. By writing niche specific articles and submitting them to
article directories is a sure fire way to get interested customers to
shop at your website.
Marketing with Articles can help your business grow by leaps and
bounds, and the best part is it’s free advertisement. Once you have an
article submitted and approved in a directory your new prospect may
visit your website by clicking on a link you have in your resource
box, more about this part in just a moment.
This means more traffic, leads and sales from your virtual store.
What a resource box can do for your business
If you done a little bit of research before creating your article,
then you already know that you’re creative would have an impact on
your reader, and the bigger the impact the more traffic you will
More traffic equals more leads and sales. This all happens when you
have a solid resource box that has one purpose in mind, getting
The resource box is just at the conclusion of your article. A general
resource box normally called the authors bio box has the business or
writers name, email address and website address.
The kind of resource box we are discussing here is what I like to term
as a direct response resource box. Instead of having information about
whom written the article, it would have a purpose for the reader to
click the link for more information.
Sidebar: A good example of a direct response resource box can be found at the
end of this article.
Finding Keywords for your article
Most articles posted in directories usually are optimized for search
engines. Also known as search engine optimization for articles. This
is done by gathering keywords for your article by way of web based or
even software driven keyword tool programs.
You gather keywords for an article usually during the research
process. Keywords are the word terms inputted into a search engines
search box by a searcher.
In order to optimize your article properly, you will need to use your
main keyword in the title of your article, the sub headings, in the
last sentence of your article and use the keyword at least once for
every one hundred words in the body of your article.
Over optimizing an article with your keywords may give you a higher
relevance on search engines but humans would not be able to understand
the article. So begin, by writing for humans first and search engine
How to Profit from article marketing
The purpose of article marketing is to gain exposure for your business
without breaking your bank account with paid advertising. There are 3
great sources that you can use to distribute your articles. Once you
start seeing results from your article marketing efforts you will be
hooked. People who are serious about article marketing have to
1. Article directories: Article directories are high traffic sites with many publishers scouring through literally millions of articles, looking for a unique quality article that they can publish on their website or newsletter. These article directories are usually free to post because they earn money from contextual advertising.
2. Ezine and newsletter publishers: You can submit your article directly to Ezine and newsletter publishers in your niche. You dothis much like submitting an article to a magazine editor. First you need subscribe to their newsletter. Get the publishers email address and send them a letter with a brief excerpt of your article.
3. Blog publishers: find high traffic blogs in your niche that you would like to write for and check the terms of service on their
blog. If you see that they regularly publish articles from other writers then there is a good chance that they will publish yours. Use the same criteria in step 2.
There you have it, you have just learned the 3 basic laws of article marketing. Why article marketing is cheaper than advertising, how to optimize your article for the search engines and how to publish your articles to article directories and other publishers on the internet.
William Cato is a freelance copywriter specializing in the building trade’s, home improvement, real estate and service contractor collateral. Visit my website to learn more about Private Label Rights and PLR articles.